For many companies choosing a name for the site will be obvious it will just be the companies name and .com .net .biz or whatever afterwards. I would recommend .com if you can get it as some web browser default to this and it seems to do better in search engines. There are however some other factors you need to take into account when choosing the name firstly search engine optimization or SEO, the name of the your site will have an effect on search engines and you should consider this when you chose your domain name. For example your business might be called Bloggs Sports but the search term you want to be found under might be “buy trainers online” in which case instead of going for the obvious choice of Bloggs-Sports.com you may wish to go for buy-trainers-online.com . The reason for the hyphen is that search engines will read the hyphen as a space and so will see “buy trainers online.com” and not “buytrainersonline.com”.
A further important factor to consider when choosing the name for your Internet site is competition you do not want to spend time and money on offline marketing only to drive people to a competitor web site or a site which just is not relevant. Make sure your name is not similar to others or trademarked by someone else. If you feel you will be investing significant money into marketing your site it may be worth buying similar domain names to prevent other people getting them you could also consider registering a trademark on that name.
When you chose your domain name try to also think about how easy it will be to connect your off line marketing to it. If the web site address is hard to remember it can make your offline marketing less effective.
How to find out if the web site name you want is available
All you need to do it visit http://www.uk2.net/ and enter the name you want this site is one of many which will tell you if the domain is available and how much it will cost you to buy it. Prices can vary on different sites so if you want to save money you can shop around.
What if the domain I want is taken?
Well you have to option you can either pick another one or try and buy it. Generally I would say pick another there are plenty of good names out there but if you really must buy the other one you can perform a who is look up to find the owner of the domain and approach them. You can perform a who is lookup at http://www.who.is/.
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